Monday, January 7, 2013

Announcing EnviroTex Jewelry Clay!



This is indeed a momentous Monday!
Today, I can announce that Environmental Technology Inc. (ETI)
is launching a new product in 2013.

I hope you have two minutes to watch the video.

Here is a little bit about our new clay:

Professional results are easy to achieve with EnviroTex Jewelry Clay®!  
This clay is a blend of premium epoxy and clay powders resulting in a smooth porcelain like surface that will not shrink when cured.  This advanced formula is easy to mix, has a long working time and cures to a hard, durable and impact resistant product.  EnviroTex Jewelry Clay® has excellent adhesive qualities and will bond to most surfaces including glass, metal, wood, etc.  Once cured, EnviroTex Jewelry Clay® is waterproof, heat and chemical resistant.

In the video, I told you that they clay is launching this week at the Craft and Hobby show. We are demonstrating the clay and I am teaching the first class where 50 students will sample and work with the clay for the very first time.  I can't wait!

We are also participating in an extra special event:  The Craft and Hobby Innovations Showcase. 

I can also make a second big announcement today. 

Celebrity media judges have selected EnviroTex Jewelry Clay 
as a HOT 20!  This means we are in the running for Product of The Year!  I am so excited that something I believe to be fabulous is being recognized by the industry as exciting too!


This is what Jewelry Clay will look like when it makes it to your local craft store.  ETI is just finalizing packaging for Canada and we'll know more about where you can purchase Jewelry Clay after the Craft and Hobby show.  
This year I will be showing you fantastic new techniques for using the clay in combination with our other resin products.  I also plan to surprise you with the many different things you can create with Jewelry Clay!

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